how to connect mailchimp to shopify

Create Efficient Marketing Strategies with Mailchimp and Shopify

Hello, How To Connects Friends! Are you an e-commerce business owner who is looking into expanding your marketing strategies? Look no further than integrating Mailchimp with Shopify. With this integration, you can effortlessly manage your e-commerce store while also running efficient marketing campaigns to target your customer base. In this article, we will be walking you through the process of connecting Mailchimp with your Shopify store to maximize your revenue and attract loyal customers.

Advantages of Connecting Mailchimp to Shopify

1. Seamless Data Integration

When you integrate Mailchimp with Shopify, you can easily access your customer data, purchases, and abandoned carts. You can use this valuable information to create personalized marketing campaigns and boost your customer engagement rate. With Mailchimp’s built-in segmentation tools, you can categorize your customers based on their behavior, demographics, and preferences to create targeted email campaigns that resonate with them.

2. Automated Marketing Campaigns

With Mailchimp’s automation feature, you can set up welcome emails, abandoned cart notifications, and order follow-ups in just a few clicks. These automated emails can increase your revenue and customer retention rate by up to 20%. Additionally, Mailchimp’s customer re-engagement feature can help you win back customers who haven’t made a purchase in a while by sending them personalized product recommendations that match their preferences.

3. Comprehensive Analytics

Mailchimp offers advanced analytics that can help you track your email campaigns’ performance, customer engagement rate, and revenue generation. With these insights, you can monitor your marketing efforts and optimize them for better results. Mailchimp’s A/B testing feature can help you compare different marketing campaigns and choose the most effective one.

Weaknesses of Connecting Mailchimp to Shopify

1. Limited Email Design Options

Mailchimp’s email design options are relatively limited, so you may need to invest in third-party tools to create unique and personalized email templates.

2. Pricing

Mailchimp’s pricing plans may not be suitable for small businesses on a tight budget. Some of its advanced features, such as automation and segmentation, are only available on higher-tier plans.

How to Connect Mailchimp to Shopify – Step by Step Guide

Steps Actions
Step 1 Sign in to your Shopify account and go to the Apps section.
Step 2 Search for Mailchimp and click the ‘Add app’ button to install it.
Step 3 Once the installation is complete, connect your Mailchimp account by entering the credentials.
Step 4 Select the list of audiences that you want to sync with Shopify.
Step 5 Choose the sync frequency that works best for you, whether that’s daily, weekly, or in real-time.
Step 6 Set up your automated email campaigns using Mailchimp’s pre-built templates or create your own.
Step 7 Monitor your campaigns’ performance using Mailchimp’s reporting tools and optimize them based on your insights.

Frequently Asked Questions

1. How does Mailchimp help Shopify store owners grow their business?

Mailchimp can help Shopify store owners grow their business by offering valuable marketing tools, such as email automation, customer segmentation, and A/B testing. With these features, store owners can create personalized marketing campaigns that target their ideal customers and boost their revenue generation.

2. Does Mailchimp offer a free plan?

Yes, Mailchimp does offer a free plan that can support up to 2,000 contacts and 10,000 email sends per month. However, this plan doesn’t include some advanced features such as automation and segmentation, which can be essential for growing businesses.

3. Can I import my Shopify customer data into Mailchimp?

Yes, you can import your Shopify customer data into Mailchimp by syncing your audience list with your Shopify store.

4. How can I automate my email campaigns using Mailchimp?

Mailchimp offers a range of pre-built automation workflows that you can use to set up automated email campaigns, such as welcome emails, abandoned cart notifications, and order follow-ups. You can also create your own custom workflows based on your business needs.

5. How can I track my email campaigns’ performance using Mailchimp?

Mailchimp offers comprehensive reporting and analytics tools that can help you track your email campaigns’ performance, customer engagement rate, and revenue generation. You can use these insights to optimize your campaigns for better results.

6. Can I customize my email templates in Mailchimp?

Mailchimp offers a range of pre-built email templates that you can customize using its drag-and-drop editor. You can also code your own templates using HTML and CSS or purchase third-party templates.

7. How much does Mailchimp cost for Shopify store owners?

Mailchimp’s pricing plans for Shopify store owners depend on the number of contacts you have in your audience list and the features you need. The plans range from $0 to $299 per month.


Integrating Mailchimp with Shopify can significantly benefit e-commerce store owners by offering valuable marketing tools, seamless data integration, and comprehensive analytics. Although there may be some limitations to Mailchimp’s email design options and pricing, the benefits outweigh the disadvantages. Follow the step-by-step guide and FAQs included in this article to set up your Mailchimp and Shopify integration seamlessly. Take action and enhance your marketing campaigns’ efficiency today!


The information contained in this article is for general purposes only. We do not provide any warranties or representations for the accuracy, completeness, or reliability of the information provided. Any reliance you place on such information is at your own risk.