how to connect ig and facebook

Connecting your Instagram and Facebook accounts can offer a variety of benefits for social media marketing. With this easy-to-follow guide, you can link your two accounts seamlessly and expand your social media outreach.

A Warm Hello to Connects Friends!

Greetings, fellow social media enthusiasts! Are you looking to expand your online presence and reach through Instagram and Facebook? Connecting your two accounts can be a game-changer, allowing you to smoothly transfer content and followers between the two platforms. However, setting up this connection can sometimes be confusing, which is why we’ve created this comprehensive guide to help you out.

By the end of this tutorial, you’ll know how to:

  • Connect your Facebook and Instagram accounts
  • Post content simultaneously on both platforms
  • Create Instagram ads on the Facebook Ad Manager
  • Analyze Instagram Insights with Facebook’s analytics

So, let’s dive right into it!

Strengths and Weaknesses of Connecting IG and Facebook

There are both advantages and drawbacks to connecting your Instagram and Facebook accounts. Here are some key points to consider:

Strengths of Connecting IG and Facebook

1️⃣ Increased Reach: With a combined audience from both platforms, you can reach a wider audience which helps in expanding your online presence, promotion, and objectives.

2️⃣ Cross-promotion: By sharing content on both platforms, you can grow your following on both accounts and keep your audience engaged. This can also help your Instagram account appear in Facebook’s search results, giving you even more visibility.

3️⃣ Advertising Efficiency: With Instagram and Facebook’s ad platforms linked, you can create ads on the Facebook Ad Manager and run them on both platforms. This allows you to optimize your ad targeting, budget, and performance across both platforms.

4️⃣ Consolidated Analytics: By linking your accounts, you can see more detailed analytics and Insights about your Instagram content on the Facebook platform. This can help you better understand your audience and improve your content strategy.

Weaknesses of Connecting IG and Facebook

1️⃣ Privacy Concerns: When you connect your accounts, your Instagram followers can see your Facebook profile and vice versa. If you are concerned about privacy, especially between personal and professional accounts, you may want to keep them separate.

2️⃣ Limitations for Posting from Instagram to Facebook: Although you can share your Instagram posts and stories on Facebook, there are limitations to what can be transferred. For example, Instagram videos over 1 minute are not yet supported for sharing on Facebook.

3️⃣ Difficulty in Unlinking Accounts: Unlinking your Instagram and Facebook accounts can be quite difficult. If you plan to connect the two, make sure it’s a decision you’re sure about.

Step by Step Guide to Connect IG and Facebook:

Ready to connect your Instagram and Facebook? Follow these simple steps:

Steps Explanation
Step 1 On Instagram, go to your profile and tap the three lines icon ≡(hamburger icon)
Step 2 Go to Settings, then tap Account.
Step 3 Tap Linked Accounts, then select Facebook.
Step 4 Enter your Facebook login information.
Step 5 Once you authorize the connection, you can choose what Instagram content you want to share on Facebook.
Step 6 To share an Instagram post on Facebook, turn on the Share to Facebook option on the final screen before sharing your post.
Step 7 To share an Instagram Story on Facebook, click the share button on the screen to select Share on Facebook.


1. Can I link my personal and business Instagram accounts to the same Facebook Page?

Yes, you can connect multiple Instagram accounts to one Facebook Page.

2. Why can’t I see my Instagram insights on Facebook?

Make sure that your Facebook Page is connected to your Instagram Business account, and that your Instagram profile is set to “Public.”

3. Do I have to pay to connect my Instagram and Facebook accounts?

No, connecting your Instagram and Facebook accounts is free of charge.

4. Can I turn off the “Share to Facebook” option for certain Instagram posts?

Yes, you can choose whether or not to share each Instagram post on Facebook by turning on or off the Share to Facebook option on the final screen before sharing your post.

5. Can I send Instagram Direct messages to Facebook Messenger?

No, Instagram Direct messages and Facebook Messenger messages are separate, and cannot be merged or migrated between the two.

6. Can I share a Facebook post on Instagram?

No, the features are one-way. You can share your Instagram content to Facebook, but not vice-versa.

7. Can I remove the link between my Instagram and Facebook accounts later on?

Yes, you can unlink your accounts at any time by going to Linked Accounts in your Instagram settings, and selecting unlink.


Connecting your Instagram and Facebook accounts can bring a variety of benefits and help you grow your online presence, especially in promoting and completing your objectives effectively. By following the steps outlined in this guide, you can easily link your two accounts and start reaching a wider audience.

However, it’s important to weigh the advantages and disadvantages before making the decision to connect the two platforms. Be mindful of your privacy concerns and the potential limitations in shared content between Instagram and Facebook.

Overall, integrating Instagram and Facebook can be a game-changer for social media marketing, and we hope this guide has been helpful in getting you started!

Closing Words:

We hope that this tutorial has provided valuable insight into the process of connecting your Instagram and Facebook accounts. Social media marketing is ever-evolving, and staying on top of emerging trends and tools is critical to staying relevant online.

Remember to always prioritize your goals and objectives in considering whether or not to connect your accounts, and to keep the strengths and weaknesses of this strategy in mind. We wish you the best of luck in your online endeavors!